Blackpool goes global as football club celebrates Ballon d'Or legacy of legendary Sir Stanley Matthews

Blackpool Football Club’s celebration of Sir Stanley Matthews’ Ballon d’Or legacy has generated international media coverage for the club and the town as Harry Kane because the first Englishman to claim the prestigious title in 25 years.

According to the club’s Head of Marketing and Media, Ross Morgan, the campaign marking 70 years since Matthews became the inaugural Ballon d’Or winner in 1956 and celebrating the footballing icon’s connection to Blackpool FC has gone global.

“Proud to see Blackpool Football Club and the legacy of Sir Stanley Matthews receiving national and international media coverage,” said Morgan on LinkedIn. “As we celebrate 70 years since Sir Stanley Matthews became the inaugural Ballon d’Or winner in 1956, it’s fantastic to see the story of a true footballing icon, his connection to Blackpool FC, and the resort itself reaching new audiences around the world.

“Working alongside international broadcaster CBS Sports , EFL (English Football League), National Football Museum, Blackpool Tourism Limited and Sherbert Lemon - Creative Design Agency, we’ve helped bring this landmark anniversary to life, showcasing not only the rich history of our football club but also everything Blackpool has to offer as a destination.”

Ross also said that the impact had been huge on Blackpool FC’s socials, claiming that it had seen:

• 179% increase in Instagram content views from non-followers.
• 55% increase in channel views across Facebook and Instagram.
• 44% increase in content interactions across our social platforms.
• 149% increase in channel reach.
• An international broadcast feature showcasing Blackpool as a resort to a global audience.

“Beyond the numbers, this is a brilliant example of how football heritage, strong partnerships and creative storytelling can bring a club’s history to life, engage new audiences and shine a spotlight on the wider town,” he said.

“The story has also attracted coverage from some of the biggest names in sport and media, including ESPN,The New York Times, The Guardian, The Times, BBC Sport, Sky Sports and FIFA, highlighting the enduring legacy of Matthews and his place in football history.

“With a special celebration matchday planned for December and more content to come over the next few days, there’s still plenty to look forward to. A fantastic collective effort from everyone involved at Blackpool FC and our partners. Proud to be part of a project celebrating such an important chapter in our club’s history.”