He was struck by a Kia Picanto whilst crossing the road in North Park Drive, close to Blackpool Victoria Hospital, at around 11.15am.
The road was closed in both directions whilst police and ambulance crews responded, with paramedics on the scene within three minutes.
He was rushed to Blackpool Victoria Hospital in a serious condition, whilst crash scene investigators continued to work at the scene until late into the afternoon.
But today (Friday, April 29), Lancashire Police has sadly confirmed that the man, from Blackpool, died shortly after being taken to hospital.
No arrests have been reported at this stage, but Lancashire Police is appealing for anyone who witnessed the collision or who has mobile or dashcam footage to come forward.
Anyone with information should contact police on 101 quoting log 0427 of April 28.