I love Blackpool! How you can enjoy Blackpool's incredible attractions for bargain prices

Visitors can make the most of Blackpool's biggest attractions for less this summer after the launch of new value-for-money ticket packages, boosted by the Government's temporary VAT cut on visitor attractions.

Earlier this summer, Chancellor Rachel Reeves announced that VAT on tickets for theme parks, zoos and museums would be reduced from 20 per cent to five per cent during the summer holidays.

The measure, introduced as part of a wider package to help ease cost-of-living pressures following the Iran war, was welcomed by tourism leaders. Then-Prime Minister Sir Keir Starmer said the support would give families "a bit of breathing room" and allow them to "enjoy moments that matter without the same level of financial strain".

Against that backdrop, Blackpool Tourism Limited is offering visitors new ways to experience some of the resort's best-known attractions while making significant savings.

The new Ultimate Ticket costs £56.88 and includes admission to six of Blackpool's iconic attractions. Visitors can enjoy Pleasure Beach Resort, Sandcastle Waterpark, The Blackpool Tower Circus, the Tower Top Experience, The Blackpool Tower Dungeons and Madame Tussauds Blackpool for one price.

Rather than having to fit everything into a single visit, the ticket remains valid for 90 days after the first attraction is booked, allowing families and visitors to spread their experiences across multiple trips.

For those looking for a shorter itinerary, Blackpool Tourism Limited has also introduced two new Big Tickets, priced at £43.75.

The SkyRider Big Ticket includes entry to all Blackpool Tower attractions – the Tower Top Experience, Circus and Dungeons – together with Pleasure Beach Resort and Madame Tussauds Blackpool.

Meanwhile, the SkyThrills Big Ticket offers access to the Blackpool Tower attractions, Sandcastle Waterpark and Madame Tussauds Blackpool.

The new ticket options combine many of the resort's leading attractions into a single package, giving visitors greater flexibility and value whether they are planning a day trip or a longer stay.

With lower VAT helping to reduce admission prices and tickets remaining valid for up to 90 days, families have more opportunities to enjoy Blackpool's famous rides, entertainment and attractions while making the most of their summer budget.