Blackpool Pleasure Beach Resort launches limited-time payday discount on Journey to Hell Halloween event
Blackpool Pleasure Beach Resort has announced a limited-time discount on its newly revamped Journey to Hell Halloween event to mark payday weekend.
In a Facebook post published today (Thursday, February 26), the resort revealed a 10 per cent discount on Journey to Hell tickets using the code JTH10.
The offer is valid until midnight on Tuesday, March 3, with guests encouraged to book eTickets online.
The promotion follows the recent unveiling of major changes to the popular scare event for 2026.
Journey to Hell has been transformed into a 12-hour day-to-night experience, running from 10am to 10pm between October 17 and October 31.
For the first time, visitors will no longer need to buy a separate evening ticket, meaning guests can remain in the park as it transitions from daytime family attractions to a full-scale Halloween scare experience after dark.
During the day, the park will operate as normal with rides and family-friendly Halloween entertainment, including a new family scare maze.
From 6pm, the South Park area will close and the North Park will become the main scare zone, featuring live performers, immersive entertainment and multiple scare mazes.
Selected rides - including ICON, Big Dipper and Infusion - will operate into the night, alongside a live DJ and roaming scare actors to enhance the after-dark atmosphere.
Under the new format, scare mazes will be optional add-ons rather than included in a standard ticket, with visitors able to purchase individual maze access or bundled options.
The resort previously said the changes are designed to offer greater flexibility and value, describing the 2026 event as its “biggest overhaul yet”.
Further details about the maze themes are expected to be announced later this year.