Pastor James Baker has started hiss preparing World Record attempt to walk as far as he can, with a loaded shopping trolley strapped to his back.

Today, James, 40, of Kings Church Blackpool, has started his mind-blowing challenge, believed to be the first of its kind, which aims to support the Blackpool Community Grocery - an initiative tackling food insecurity across the town.

James, who is also founder of Green Space Transformations UK CIC, said: “The trolley represents dignity, hope and practical support. The Community Grocery is not a handout - it’s a hand up.”

Blackpool pastor James Baker will attempt a new Guinness World Record on the 8th of April for the greatest distance carrying a loaded shopping trolley for 24 hours in Stanley Park and is also hoping to raise money for Blackpool Community Grocery. | National World

placeholder image — Blackpool pastor James Baker will attempt a new Guinness World Record on the 8th of April for the greatest distance carrying a loaded shopping trolley for 24 hours in Stanley Park and is also hoping to raise money for Blackpool Community Grocery. | National World

The grocery, run in partnership with The Message Trust provides low-cost food and essential items to residents struggling with rising living costs alongside wider support services.

To meet official Guinness rules, Baker must carry a trolley weighing at least 30kg for the full 24 hours. Support for the challenge has come from local partners including Morrisons in Thornton-Cleveleys and Blackpool Council.