We live in a world where everyone wants results yesterday. Nothing is fast enough any more and patience in the fitness industry is long gone.
People struggle to understand that good results take time. It isn't just about changing your food and your training – you need to reprogramme your mind to a completely different lifestyle.
If you have neglected your body for a year or two, with no exercise and poor nutrition, why is it okay to believe that in eight weeks you will be beach-ready? Bad news is coming, so get ready … You will not be beach-ready, not even close if you do it right.
You haven't got out of shape overnight, so to think you can get back in shape overnight is ridiculous.
Unfortunately, the industry I work in can trick you into thinking you can get these results in record-breaking time. But drinking juices with no food or trying to live on 900 calories a day is craziness and won’t get results.
A good programme should challenge you slightly but also educate you. Too many people focus on getting results only to spring backwards after achieving them.
Congratulations, you lost a lot of weight for your holiday but now you've put it all back on, so did the diet work? Have patience, do things right and properly and keep the results for the rest of your life.
You can't cheat the process. Educate yourself and start a new lifestyle you can stick to and enjoy.
Fortitude Fitness is on the Poulton Industrial Estate, Beacon Road. Visit www.fortitudefit.co.uk