Blackpool were defeated 3-0 by Reading at Bloomfield Road.

Blackpool’s poor run of form continued with a 3-0 defeat to Reading at Bloomfield Road.

Kamari Doyle broke the deadlock for the Royals in the 26th minute, before Lewis Wing and Randell Williams added their names to the scoresheet after the break.

Ian Evatt’s side remain in the League One’s bottom four, having missed the opportunity to temporarily pull themselves while taking part in the early kick off.

The first opening of the afternoon fell Andy Lyons’ way, with the Seasiders wing-back firing a first-time shot over the crossbar, following an inviting ball across the face of goal from Jordan Brown on the left.

With his next effort, the 25-year-old was able to force Joel Pereira into a save, but it proved to be pretty routine for the Royals shot-stopper.

Blackpool’s left-sided wide player also had an early opportunity, with Hayden Coulson also hitting an attempt over the target on the back of some strong hold-up play from Ashley Fletcher.

After a limited number of attacking opportunities, Reading took the lead ahead of the half hour mark.

From the right, Daniel Kyerewaa danced past several bodies, before laying the ball off to Doyle - who slotted home.

The 20-year-old almost added another a few minutes later, but saw his effort from the edge of the box sail over the bar.

There were a couple of penalty claims for the Seasiders towards the end of the first half, with Pereira catching both Tom Bloxham and Lyons, while still getting enough of the ball not to be penalised on either occasion.

Down the other end, Kelvin Ehibhatiomhan was denied a goal just before the break, as Olly Casey provided an important headed clearance away from the target.

Following the restart, Blackpool were slightly able to lift their levels, but not enough to truly trouble the visitors.

On top of this, there was still space in behind the back three, which was exploited once again by Kyerewaa, with Michael Ihiekwe bringing down the attacking midfielder in the box in the 68th minute.

From the penalty spot, Wing slotted under Bailey Peacock-Farrell to strengthen the advantage for the Berkshire outfit.

Reading’s third of the afternoon came with just 10 minutes left on the clock.

After already making two saves after being exposed at the back once again, Peacock-Farrell was eventually beaten by Randall Williams.

The result leaves the Seasiders with just one point from their last three outings, with the honeymoon period firmly over for Evatt following a winning start after his appointment last month.

Blackpool FC: Bailey Peacock-Farrell, Michael Ihiekwe (80’), Fraser Horsfall, Olly Casey, Andy Lyons (65’), Jordan Brown, George Honeyman, Lee Evans (58’), Hayden Coulson, Tom Bloxham, Ashley Fletcher.

Substitutes: Franco Ravizzoli, James Husband, CJ Hamilton (65’), Scott Banks (80’), Zac Ashworth, Emil Hansson (58’), Terry Bondo.

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