TreadTracker will continue to be Blackpool’s principal home shirt sponsor
Blackpool’s principal home shirt sponsor has extended its deal with the club for a third consecutive campaign.
Blackpool have confirmed that TreadTracker will continue as the club’s principal home shirt sponsor.
It will be the third season that the company will have featured on the front of the Seasiders’ home shirts.
Company founder and Blackpool supporter, Steve Richardson, said: “The relationship between the club and TreadTracker has been phenomenal in terms of the reach through marketing campaigns.
“The number of times I get referenced to Blackpool is brilliant for the company.
“The exposure TreadTracker has had can’t be underestimated and, as a Blackpool fan myself, I feel really fortunate to be in a position to help the club as much as possible.
“The deal is a real positive and I’m glad the partnership has continued.”
The relationship between the Seasiders and TreadTracker has extended beyond shirt sponsorship.
Richardson famously funded coaches so that Blackpool supporters had free travel to the club’s FA Cup tie at Ipswich Town in January.
Martin Booker, the Seasiders’ head of sponsorship and partnerships, added: “We are delighted to extend the home front of shirt sponsorship for the 26/27 season with TreadTracker.
“It’s been some journey since they launched the company and now, three years on, we have worked with them to help develop the brand to a whole new level with the sponsorship.
“Brand awareness for them via the high-profile kit sponsorship has been significant with the increased TV and media coverage across the UK and abroad demonstrating how we can help promote businesses worldwide.
“This extension will again give other local businesses, who have local roots with a national presence, the confidence to see what Blackpool FC can offer commercial partners.”