Huge update on plans for £1.8m luxury apartments at Blackpool's old Ambassador Hotel including work start date
“We aim to provide a warm and welcoming stay for our guests, away from the bustle of the city centre”
Work is finally set to start on a multi-million pound project to build a seven-storey block of luxury apartments on Blackpool seafront.
The project is based on the site of the former Ambassador Hotel, on the Promenade at North Shore, which was demolished in 2020 after it was deemed unsafe after a huge blaze there in 2018.
The ambitious proposals entail plans for a development of 26 two-bedroom, “5-star luxury” serviced apartments for holiday rentals after planners gave the seven-storey scheme the green light.
It was initially anticipated that work would begin in early 2023, with a spring 2024 launch, but three years down the line there was no sign no sign of that.
However, this week one of the leading figures involved with the scheme said progress would get underway very soon
The project, officially named “The New Ambassador”, is being led by the Dutch investment group Ciconia, with Cifra Solutions has been involved in cost planning, design coordination, and managing approvals.
As the site currently stands, hoardings are advertising that the holiday let project will be “coming soon in 2027”.
What they say
Job Gutterling, Chief Executive Officer of the Ciconia Group, said: “We intend to break ground in July/August and complete the project next year around the summer.
“Our ambition is to create 26 self-service holiday let apartments for the higher end market, focusing on families.
“We aim to provide a warm and welcoming stay for our guests, away from the bustle of the city centre, while embracing the fun and excitement thet Blackpool offers.”
Ciconia’s website states: “This is a wonderful opportunity to invest in a unique complex with 26 luxury apartments by the sea in Northwest England.
“The project involves the realization of new construction and holding for long-term holiday rental in a joint venture.
“It is a safe investment through ownership of shares.”
The website says the minimum investment per investor is £20,000 and the total equity required is £1,800,000.
Last year, a number of planning conditions attached to planning consent were successfully discharged, as the scheme moved forward.
Site owner Ged O’Mahoney has expressed confidence in the town’s future and sees the project as a way to improve the quality of holiday accommodation available.
Before its demolition, The Ambassador was a 2-star hotel with 36 rooms, a restaurant serving breakfast, and offered views of the promenade and sea. The demolition closed a section of the promenade for safety reasons during the process.
“Our ambition is to create 26 self-service holiday let apartments for the higher end market, focusing on families. “We aim to provide a warm and welcoming stay for our guests, away from the bustle of the city center, while embracing the fun and excitement thet Blackpool offers.”