Viral TikTok mum famed for her benefit hacks raves about luxurious Blackpool stay

Whitney Ainscough, a mum of three from Rotherham, has garnered quite the social media following, with her Instagram, called ‘itsmebadmomm’, amassing 236k followers and her TikTok of the same name boasting 572.4k followers and 13.9 million views!

The 32-year-old has proved popular with social media users mainly due to her honest depictions of life on Universal Credit, often offering tips on how to get the most from your benefits.

In a video shared to Instagram just yesterday, Whitney shared another example of how she spends the £500k she reportedly receives from the government- on a luxurious trip away.

This trip in question was actually to Blackpool but it was her chosen accomodation that brought the luxury, with her stay at Swish Apartments costing a staggering £486 for one night.

Whitney visited Swish Apartments at the end of October with her ex partner and three children, and she documented their stay in a social media reel captioned: “Has to be the best place we’ve stayed. Blackpool luxury apartment with cinema room #fyp#apartment#apartmenttour family blackpool luxury @swish_apartments”

In the video, which you can see above, Whitney, a former pharmacy advisor, walks her followers through her impressive accomodation, writing in overlay text “decided to bring the kids to a luxury apartment in Blackpoool 10/10 stunning!!!”

At the sight of the first bedroom, a huge en-suite double with striking blue framed walls, Whitney exclaims “Oh my goodness, wow!”.

She then says “Are you ready for this” as she continues the tour into the modern kitchen with attached living room, commenting “So this is a lot more expensiver”.

A games room is then found, off which the discovery of a cinema room prompts a “Shut up, shut up, shut up” reaction from the social media influencer.

Whitney adds “This is like the dream house” as she goes on to discover two more en-suite double bedrooms and a garden.

After her stay, Whitney told the Gazette: “We were staying in Blackpool due to going to see the Blackpool llluminations which is something we like to do every year with the children.

“We chose this accommodation as it had its own cinema room a real treat for the children! It was so homely annd every room was top spec.

“It is quite expensive for one night, yes, but you really do get what you pay for. Every bit of their accommodation was 10 out of 10.

“I would definitely stay and recommend to others looking for a luxury break.”

Swish Apartments is a chain of 12 luxury holiday apartments across Blackpool.

It appears Whitney and her family stayed at The Grandstand property on Empress Drive.

Another of the Swish Apartments is located at the former Wakefield House Hotel on Hull Road, which was sold at auction in November 2023.

The listing caused a stir when it appeared online, with pictures showing the run down hotel in a state of disrepair and home to an ‘indoor allotment’ sprawling across its 13 rooms.

Pictures showed a number of rooms crammed with plant pots and kitted out with the equipment and paraphernalia used to grow cannabis, including fans, lighting rigs, ducting and foil sheeting covering windows.

The plants had been cropped and it’s not known whether the grow was discovered by police or not.

But after being sold at auction, the grot-spot was renovated and transformed into the stylish new holiday apartments they are today.

The mid-terrace property was fully converted in 2025 into three modern, self-contained apartments, each featuring two bedrooms, two bathrooms, and an open plan living, dining, and kitchen area.

The Hull Road apartments can be booked together to accommodate up to 9 guests, with prices for a 7-night stay ranging from £1,023 to £1,827 per apartment, depending on the season.

Another influencer also stayed at a Swish Apartment back in October, this one called High Roller was also at the Empress Drive property and you can read all about their experience here.