Meet the snow artist who transformed Blackpool South Shore into a magical 'Winter Windowland'
We went behind the scenes with snow artist Paul Crawford to find out how he transformed the South Shore high street with magical wintry window displays.
Take a look at how Waterloo Road was given a festive glow-up, as we meet the snow artist in this inspiring video.
Paul Crawford was given the brief that his designs should look Christmassy - but used his imagination to free-hand the stunning window displays across South Shore.
Paul, who operates under the name Hand On Art, spent three days painting 17 shop windows on Waterloo Road and Lytham Road, to help attract customers to the high street over the festive period.
Window art attracts custom
In this video above, watch as Paul touches-up one of his wintery landscapes, in the window of Cancer Research charity shop on Waterloo Road.
He explains: “The stone cottages in the woodlands are my favourite because they just draw you in, with the chimney smoke, the wreaths on the door. They almost look real.”
The pictures are created by spraying fake snow onto the glass, and then using silicone brushes and a window scraper to manipulate the white powder into shapes.
People are having a go themselves
Watch Paul demonstrate some of his techniques above. “You hold the can close to the glass for a thick coverage, or pull it back for more of a hazy look.
Paul adds: "It's had a lot of positive response, and it's been really nice to see other homes in the area having a go themselves'.
The window displays were done ahead of the Waterloo Road Christmas tree lights switch-on earlier this month.
The event was supported by Blackpool Council’s business growth team, which provides fully funded advice for new and expanding businesses through its Growth Business Academy and Net Zero Business Academy, funded by the UK Shared Prosperity Fund.
Watch the video above.