'I saw Home Alone and had to do something' – our festive display has got Blackpool smiling
A Blackpool letting agency has caused a festive stir with a brilliantly cheeky marketing idea. Letting Solutions’ playful nod to the classic film Home Alone has had people turning their heads.
While out and about in Blackpool recently, one sight might’ve stopped you in your tracks.
Letting Solutions Blackpool has launched what could be the best advertising idea ever: a festive display with the slogan, “Don’t Let Your HOME ALONE”, complete with playful decorations and nods to the beloved film.
Located at 52 Whitegate Dr, Blackpool FY3 9DF.
Director of Letting Solutions, Sally Mills, said: “I watched Home Alone for the first time last year and thought we need to do something with this and that was the brain child for this idea.
“We ordered it back in February and had completely forgotten about it until this Christmas and got excited to put it all up.
We’ve had cars tooting and kids glaring and pointing. People have been stopping and looking. It’s had a really good reaction. All over social media have been laughing and getting on board with it, which is what we really wanted, we wanted something light-hearted and a bit different - just something to make people smile.
“The play on words ‘don’t let your home alone’ is exactly what we’re about. We want landlords to know that we’re here to help.”
Locals have been getting fully into the festive spirit, with many posting photos online and sharing their own Home Alone-inspired memories.
The display has not only brightened up the streets but also sparked conversations about clever, light-hearted marketing, which is just what they were after.