Iconic Blackpool ice cream parlour Notarianni's teases exciting new collaboration with TV's Simon Reeve
“Watch this space...”
An iconic Blackpool ice cream parlour has teased an exciting new collaboration with TV presenter and adventurer Simon Reeve.
Notarianni’s Ices revealed the link-up on social media after filming with Reeve, although it has yet to be revealed exactly what the collaboration will involve. Posting on Instagram, Notarianni’s wrote: “We had the pleasure of filming with Simon Reeve this week, watch this space...” The post featured Reeve alongside Notarianni's ice cream maker Luca Vettese.
Reeve is a renowned British television presenter, author and adventurer, best known for his travel documentaries exploring some of the world's most remote and fascinating destinations, often combining travel with stories about politics, people and the environment. It remains unclear whether Reeve's visit is connected to a potential television programme.
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The Blackpool ice cream parlour is no stranger to celebrity visitors, having welcomed a host of stars over the years. Most recently, darts superstar Luke Littler made a surprise visit to Notarianni’s during his time in Blackpool, wowing fans and customers alike as he enjoyed a sweet treat with his partner Faith.
The reigning World Champion is in Blackpool again for the World Matchplay Championship, a 12-day-event hosted at the Winter Gardens. Speaking to the Gazette about Littler’s surprise visit, Notarianni’s owner Luca Vettese said: “Luke came on Monday and ordered a Cream Egg Milkshake, and his missus Faith had a Sundae.”
Notarianni’s has operated in Blackpool for the last 98 years after first opening on the Central Promenade in 1928. Vettese, great-grandson of the company’s founder Luigi Notarianni, has been in charge of the business since 2017.
In 2022 he won the prestigious national Guido Morelli Rising Star Award, awarded by the Ice Cream Alliance.For now, the details of the latest celebrity collaboration remain under wraps, with Blackpool customers and Notarianni’s fans left waiting to find out exactly what Reeve has been filming with the family-run business.