Fylde coast business B&M says new strategy a major success as revenues grow to £2.85bn
The company said its 'Back to B&M Basics' strategy was starting to show results.
Discount retailer B&M, which began life on the Fylde coast, says its turnaround strategy is beginning to deliver results.
Reporting a return to sales growth across its UK business, the retailer - which B&opened its first store in Cleveleys in 1978 and has since grown into one of the UK's best-known discount retailers - said it had seen positive early trading during the crucial Christmas shopping period, known in the industry as the 'Golden Quarter'.
The update came as B&M European Value Retail plc published its interim results for the 26 weeks to September 26, 2026, on November 12. Group revenue increased by 3.6 per cent to £2.85bn, with sales growth reported across all three of its businesses: B&M UK, B&M France and Heron Foods.
In the UK, B&M's total sales increased by 2.4 per cent, while like-for-like sales – which compare stores that have been open for the same period – rose by 0.4 per cent. B&M France recorded total sales growth of 13.7 per cent, while sales at Heron Foods increased by three per cent.
The company said its 'Back to B&M Basics' strategy was starting to show results, 12 months after chief executive Tjeerd Jegen set out plans to improve the performance of its UK business.
Mr Jegen was appointed chief executive in May 2025 and outlined a three-stage growth plan in his first interim results presentation, with the immediate priority being to restore sustainable sales growth in the UK, with a focus on getting back to the basics of discount retailing.
B&M said it had now fully implemented all four parts of the strategy include sharpening prices, improving the availability of popular branded products, making promotions more effective, and reducing the number of products stocked across its food and household ranges.
The latest results also showed improvements in the group's profitability and adjusted earnings before interest, tax, depreciation and amortisation (EBITDA) increased by six per cent to £203m. Adjusted profit before tax rose by 16.6 per cent to £121m and statutory profit before tax increased by 53.7 per cent to £115m.