'Families want more' - Blackpool's Imperial Hotel unveils themed playrooms for staycation visitors

One of Blackpool's best-known hotels has unveiled a collection of themed family playrooms as it looks to offer a new experience for families visiting the resort during the UK's continuing staycation boom.

The Imperial Hotel Blackpool has launched a series of bookable private playrooms, becoming one of the first hotels to create dedicated family spaces where guests can play, relax and spend time together away from their bedrooms.

The new playrooms feature imaginative themes inspired by the circus and underwater adventures. Recognising that older children and teenagers also need their own space, the hotel has also introduced "teen hideaways" equipped with games consoles and entertainment.

Families holiday together

The launch comes as multigenerational holidays continue to increase in popularity, with grandparents, parents and children increasingly choosing to holiday together.

While adults can enjoy the historic surroundings and entertainment associated with The Imperial Hotel and Blackpool, the new playrooms have been designed to give younger guests spaces created specifically for them.

Sacha Cauwels–Wigan, General Manager at The Imperial Hotel Blackpool said: "Families today want so much more from a hotel than somewhere to sleep. We recognised that there was a gap in the market because, while many hotels offer family rooms, they're not always designed around how families actually spend time together.

“With the buzz of Blackpool offering endless excitement for youngsters, these rooms give children a place to unwind and play away from where they sleep, enabling the bedroom to be more of a sanctuary. Families deserve a space that works just as hard as they so that's exactly what we've created.”

Dog-friendly

The hotel has also previously expanded its family-friendly offering by introducing a dog-friendly stay package in response to growing demand for pet-friendly holidays across the UK.

Under the package, dogs are welcomed throughout much of the seafront hotel, including guest bedrooms, the lobby, Number 10 Bar, breakfast and dinner dining areas, parts of the entertainment lounge and the hotel grounds.

Hotel bosses say that while many venues described as "dog friendly" only allow pets in bedrooms, their package has been designed to enable families and their dogs to enjoy a complete seaside break together.

The latest additions come as Britain's staycation boom continues and summer weather attracts families back to coastal destinations, with hotels looking to offer new experiences for visitors choosing to holiday in the UK.