First look at major new national Blackpool Tourism TV advert showcasing 2026 Winter season attractions

At the launch of the VisitBlackpool 2026 season, business owners and tourism leaders were introduced to a new national TV advert designed to promote the town, with the campaign designed to highlight why people should visit, stay, and come back to Blackpool.

The new advert comes at a time when Blackpool Tourism, the operator of council-owned attractions, is keen to showcase all that Blackpool has to offer ahead of an extremely exciting 2026, with Managing Director Kate Shane saying that ‘collaboration is the key for better days ahead for Blackpool’.

How will the town attract visitors this Winter?

Blackpool has launched key dates for much-loved events for the Autumn/Winter 2026 season:

• The free Lightpool Festival will be on from October 21-31.
• Blackpool Air Show begins from Saturday 8 and Sunday 9 August.
• The free event that is Ride the Lights will return on Tuesday 1 September: Ride at any point along the promenade from Starr Gate at South Shore to Red Bank Road in Bispham.
• Blackpool Illuminations switch-on: Friday 4 September, headliner to be announced earlier this year and confirmed later this week.
• Late night riding and fireworks: Each one of their Firework nights will have a different theme. The atmosphere around the park will change for each one with special shows and themed music: from July 4th to August 29th 10am-10pm.
• Blackpool 80s Weekender: Blackpool is about to become the ultimate destination for 80s music fans in the North West, as the first Blackpool 80s Weekender takes over the iconic Winter Gardens on Friday 25 and Saturday 26 September 2026.
• Pleasure Beach, Twilight Thrills - they will be keeping rides open as the sun sets into the evening, so you can enjoy 11 hours of adrenaline-fuelled fun. From April 4 to August 26, 10am-9pm.

Kyle Murray, Marketing Director at Blackpool Tourism, said: “In 2026, Blackpool Tourism is making attractions more affordable and accessible than ever.

“Coupled with our year-round destination campaign, which reached 55 million people across the UK last year, we’re providing clear reasons to visit, stay and return, showing that Blackpool offers world-class entertainment for all audiences and budgets.”