Blackpool's Tourism Ltd's new national TV advert for the Summer season goes live

At the launch of the VisitBlackpool 2026 season business owners and tourism leaders were shown the new national TV advert set to promote the town.

Focusing on the reasons to visit, to stay and to return, Blackpool Tourism Ltd - the operator of all the council owned attractions - showcased the resort’s new TV advert.

It comes as Blackpool Tourism Ltd managing director Kate Shane said ‘collaboration was teh key for better days ahead for Blackpool’.

How is the town hoping to attract visitors in 2026?

That’s simple, it wants visitors to know it’s affordable so ticket prices at some of the biggest attractions are being slashed.

Kyle Murray, Marketing Director at Blackpool Tourism, said: “In 2026, Blackpool Tourism is making attractions more affordable and accessible than ever.

“We’ve launched the new Ultimate ticket - one ticket for multiple iconic attractions, including the UK’s largest indoor water park, Blackpool Tower, Tower Circus, Tower Dungeons and the Pleasure Beach - for just £65.

“After launching our Wave Rider ticket last year - the first of its kind ticket combining sancastle water park and the Pleasure Beach.

The response was incredible. It sold out within six weeks and more than 90% of its visitors were from less than 90 minutes away.

“Building on that success we’ve introduced two new tickets. Our Sky Rider and Sky Thrills tickets at £50 offer even more attractions and value, while our Annual Pass gives year-round access for £149.

“Coupled with our year-round destination campaign, which reached 55 million people across the UK last year, we’re providing clear reasons to visit, stay and return, showing that Blackpool offers world-class entertainment for all audiences and budgets.”

What is the Ultimate Ticket?

Do more, see more and save more with the new Ultimate Ticket from Blackpool Tourism Limited. Visit all of Blackpool's leading attractions for just £65 and enjoy the best of what Blackpool has to offer.The Ultimate Ticket grants you entry to 6 of Blackpool's top attractions, including:

• Blackpool Pleasure Beach Resort
• Sandcastle Waterpark
• The Blackpool Tower Top
• The Blackpool Tower Circus
• The Blackpool Tower Dungeon
• Madame Tussauds Blackpool

Further information:

• The time you are booking now is for the Blackpool Tower Top & 4D Cinema Experience
• Pre-book your entry to other attractions by using the booking link in your confirmation email.
• To enter the Pleasure Beach Resort with your Ultimate tickets, please take your ticket to their reservation desk, where they will exchange this for your entry ticket to the resort.
• Your remaining tickets will be valid for 90 days from initial purchase date to visit the remaining attractions.

To buy your Ultimate Ticket visit here.

Key Blackpool attraction prices:

• The Blackpool Tower Circus: Adult tickets start from £13.50, child tickets from £9.50.
• The Blackpool Tower Top: Advance booking prices start from £12.50 per person.
• Blackpool Zoo: Family tickets (2 adults + 2 children) are £68.99, while adult tickets start from £15.99 online.
• Central Pier: Individual ride tickets start from £1.10.

Big Tickets - £50 per person

SkyRider - Includes access to all The Blackpool Tower Attractions (Tower Top, Circus and Dungeons), Pleasure Beach Resort and Madame Tussauds Blackpool

SkyThrills - Includes access to all The Blackpool Tower Attractions (Tower Top, Circus and Dungeons), Sandcastle Waterpark and Madame Tussauds Blackpool.

WaveRider – Includes access to Sandcastle Waterpark and Pleasure Beach Resort (On sale from 27 March).