'More reasons to visit, stay, & return' - Blackpool Tourism Limited helping to put resort on the map
During the half-term break, the resort has been highlighted in town and city centres and popular attractions.
A huge campaign to promote Blackpool at sites across the UK has started earlier than planned due to increased funding.
During the half-term break, the resort has been highlighted in town and city centres and popular attractions.
A huge video installation at Manchester's Trafford Centre attracted the interest of thousands of shoppers.
And the campaign - orchestrated by Blackpool Tourism Limited - has been complemented by social media posts and YouTube videos.
Over the next weeks, the campaign will launch with TV and radio ads to showcase everything Blackpool has to offer.
A spokesperson for Blackpool Tourism Limited said: "Last year, we launched VisitBlackpool’s new destination marketing campaign, This is Blackpool.
“This year, we have increased investment to ensure the 2026 campaign can begin earlier and reach even more potential visitors.
“Digital advertising went live in mid‑May, supported by prominent outdoor placements in high‑footfall locations such as The Trafford Centre, town and city centres and motorway services throughout key catchment areas
“From next week, our radio and TV adverts will air across the UK and Scotland, highlighting everything Blackpool has to offer and giving people even more reasons to visit, stay, and return.”