New Blackpool Promenade attraction opens today as Upside Down House UK unveils largest site yet
“Yet another compelling reason to visit Blackpool.”
A new attraction opens today on Blackpool Promenade as Upside Down House UK unveils its largest site to date near South Pier.
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The sky-blue venue, opening on Friday, 29 May, marks a major milestone for the company and becomes the biggest Upside Down House in the UK. Featuring 13 themed rooms, the attraction is designed to entertain visitors with immersive illusions where floors become ceilings and gravity appears reversed.
Inside, guests can explore a circus-themed playroom, a quirky teen bedroom, a BookTok-inspired reading nook, an interactive games room and a bold leopard-print master bedroom. Each space combines humour and unusual design to create a surreal experience.
Created for families, tourists and content creators, the attraction is expected to become one of Blackpool’s must-visit destinations. Tickets are now on sale, with a 20% discount available for the first 100 tickets purchased online.
Bigger and better
Alex Barbary, Associate Director at Upside Down House UK, said: “We’re going bigger and better than ever. This is our largest Upside Down House to date, and the first of its kind anywhere in the world.
“Blackpool Promenade is the perfect stage, a place built on entertainment, culture and experience. I’m incredibly proud of what the team has created, and we can’t wait to open the doors to the public.”
‘Yet another compelling reason to visit Blackpool’
Kate Shane MBE, Managing Director of Blackpool Tourism Ltd, said: “We are delighted to welcome the Upside Down House to our iconic Promenade. It is already creating a real buzz around town, and I have no doubt it will be incredibly popular with both visitors and residents.
“It promises to be a fantastic addition to our visitor offer, providing yet another compelling reason to visit Blackpool. Following its success in other parts of the country, it’s wonderful that the team has chosen Blackpool as the location for the largest Upside Down House in the UK.
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“We wish the team every success as they prepare to open their doors. Cllr Mark Smith, Blackpool Council’s cabinet member for built environment and economy added: “We’ve worked with The Upside Down House to repurpose the land in order to bring more jobs, tourists and visitors to South Shore.
“It’s all part of our plan to make Blackpool better for the people who live and visit here.”