With its idyllic seafront setting and spacious outdoor beer garden, it was the place to be - especially on a sunny day.
Sadly though, the iconic art-deco pub has closed its doors for the last time.
These picture capture a snapshot of what Yates meant.
It was a community pub which got behind local causes, fund raisers as well as being the go to venue to watch football’s key games and well as the Euros and World Cup on the big screen.
Through the years its locality to resort attractions brought families in for food and when the sun went down and the lights came on – it was a fun place for parties.
The venue, owned by Stonegate Pub Company, had been listed for sale for £900,000 a sale is underway.
What are your memories of Yates? Send us an Email Read more: Yates in Blackpool's South Shore announces shock closure
. Yates's Wine Lodge , the Promenade South Shore Blackpool
Yates's Wine Lodge in 2007 - back to its art deco finery Photo: Submit
1. Yates South Shore
Yate's in South Shore celebrated the announcement of Blackpool FC's fixture list in 2010. L_R is June Bradley, John Dunlop and Cassie Simmonds. Photo: Daniel Martino
3. Yates South Shore
Steve Rowland with a pub for hire at Yates, South Shore. Photo: Mike Foster
4. Yates South Shore
Amy Hirrill, Lucy Guy and Natasha Barrett of Yates' South Shore getting into the Euro 2008 football spirit Photo: Martin Bostock
5. Yates South Shore
Help for Heroes fundraiser at Yates in 2009. Bar staff join the soldiers for a picture. From left, Gunner Martin Atkinson, Jenna Holland, Stacey Boyd, Gunner Aaron Edwards, Rachael Lofthouse and Gunner Chris Crook. Photo: Bill Johnson
6. Yates South Shore
Yates's secretary Shiona MacMillan and some of the firefighters from South Shore Fire Station, who raised £12,520 for New York firefighters, by collecting in front of Yate's South Shore, 2001 Photo: Bill Johnson