The new £7.1m Blackpool North Premier Inn on Talbot Road opened on Monday with customer capacity being expanded each day.
The opening of the hotel comes more than 12 years after Yates' Wine Lodge was destroyed in a fire at the site.
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Planning permission was secured in 2015 for the six storey building and in 2018 Barnfield Construction started on the Premier Inn
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Yates's Wine Lodge, which originally opened as the Arcade and Assembly Rooms in 1868, is pictured here in 1977
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