The new £7.1m Blackpool North Premier Inn on Talbot Road opened on Monday with customer capacity being expanded each day.
The opening of the hotel comes more than 12 years after Yates' Wine Lodge was destroyed in a fire at the site.
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Following the blaze destroying Yates, the old building was torn down and in 2012, a TGI Fridays eatery and Asian restaurant Cosmo was proposed alongside a Tesco before those plans fell through.
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