The 46-year-old spoke to selected members of the press at Bloomfield Road following his appointment on a four-year deal.
Appleton, who returns to the Fylde coast for a second spell, replaces Neil Critchley, who left at the start of June to become Steven Gerrard’s new assistant at Aston Villa.
Check out our gallery of pictures from today’s unveiling...
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Appleton was unveiled as Blackpool's new head coach at Bloomfield Road today Photo: Daniel Martino
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Appleton was unveiled as Blackpool's new head coach at Bloomfield Road today Photo: Daniel Martino
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Appleton was unveiled as the club's new head coach at Bloomfield Road today Photo: Daniel Martino
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Appleton was unveiled as the club's new head coach at Bloomfield Road today Photo: Daniel Martino
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Appleton was unveiled as the club's new head coach at Bloomfield Road today Photo: Daniel Martino
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Appleton was unveiled as the club's new head coach at Bloomfield Road today Photo: Daniel Martino