Yesterday Blackpool FC announced a ground-breaking sponsorship deal with the Town Council at the Tower.
Take a look through our gallery of pictures from Monday's event:
Blackpool FC made their big announcement at the top of the Tower on Monday morning. Picture: Neil Cross The BFC flags flies proudly on top of the Tower. Picture: Neil CrossAlan Cavill from Blackpool Council speaks to the invited guests. Picture: Neil CrossExecutive director Ben Hatton makes the big announcement. Picture: Neil CrossThe sponsors that will adorn the front of Blackpool's shirts next season are revealed. Picture: Neil Cross
