Stephen Dobbie’s men were the better side for much of Tuesday night’s game, especially in the first-half where they were dominant.
But the Seasiders failed to show a clinical touch in front of goal, squandering two or three gilt-edged chances, while the Baggies took their opportunities when they came their way.
Here’s how Pool's players rated:

. Disappointment
The Seasiders suffered another damaging defeat despite an encouraging performance Photo: CameraSport - Dave Howarth

. Dan Grimshaw - 6/10
Couldn’t have done much with either goal having been let down by the players in front of him. Made a clever stop with his legs. Photo: CameraSport - Dave Howarth

. Jordan Gabriel - 6/10
Started off brightly with plenty of positivity and on the front foot, but like the team wasn’t able to maintain it. Photo: CameraSport - Dave Howarth

. Curtis Nelson - 7/10
Aerially dominant and posed a threat at the other end too, going close with a couple of close-range headers. Photo: CameraSport - Dave Howarth

. Jordan Thorniley - 5/10
Fairly solid in the main but his hesitant defending in the build-up to West Brom’s second proved costly. Photo: CameraSport - Dave Howarth

1. Disappointment
The Seasiders suffered another damaging defeat despite an encouraging performance Photo: CameraSport - Dave Howarth

2. Dan Grimshaw - 6/10
Couldn’t have done much with either goal having been let down by the players in front of him. Made a clever stop with his legs. Photo: CameraSport - Dave Howarth

3. Jordan Gabriel - 6/10
Started off brightly with plenty of positivity and on the front foot, but like the team wasn’t able to maintain it. Photo: CameraSport - Dave Howarth

4. Curtis Nelson - 7/10
Aerially dominant and posed a threat at the other end too, going close with a couple of close-range headers. Photo: CameraSport - Dave Howarth

5. Jordan Thorniley - 5/10
Fairly solid in the main but his hesitant defending in the build-up to West Brom’s second proved costly. Photo: CameraSport - Dave Howarth

6. Andy Lyons - 5/10
Same as above. Performed okay in the main but he ought to have done better for West Brom’s second, which put the game to bed. Photo: CameraSport - Dave Howarth