By the 1930s Blackpool was established firmly on the map as a seaside resort with its attractions and Golden Mile appeal.
The lively promenade buzzed with holidaymaker alongside what we consider the traditions of donkey rides, shows and a flourishing Blackpool Pleasure Beach.
Despite economic challenges of the era, Blackpool still oozed a sense of joy.
These pictures round up the first two years of the decade – street scenes, the beach, old shops and pubs which are no longer there and some of the faces who a remembered from the era.
13. Blackpool - early 1930s
Queen Mary School, Lytham official opening in 1930. Lord Derby performed the opening ceremony Photo: staff
14. Blackpool - early 1930s
Banners and bunting in Clifton Street in celebration of the Silver Jubilee of King George V and Queen Mary in May 1935. On the left is the Lytham Palace Cinema, built in 1930 it was demolished in 1958 and a Woolworth store was built on the site Photo: staff
16. Blackpool - early 30s
New swimming baths at Norbreck Hydro, Blackpool, taken in February 1931 Photo: library
18. Blackpool - early 30s
The old fashioned long bar in the vault at the Star Inn South Shore, Blackpool was already 100 years old when this picture was taken in 1931.The bar was 5 yards long with a wooden shelf for glasses above it Photo: staff