Watch Preston North End players deliver message to Lancashire folk to support the Safer Sleep campaign
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A hat-trick of Preston North End stars have come together with Lancashire Teaching Hospitals to promote the Lullaby Trust’s Safer Sleep 2024 campaign (March 11 - 17) to raise awareness of sudden death syndrome amongst babies.
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Hide AdAmid a hectic Championship schedule, with Ryan Lowe’s side still harbouring play-off ambitions, defender Jack Whatmough, Canada international wide man Liam Millar and striker Will Keane – all fathers of young children – recorded a special video to outline key advice on Safer Sleep.
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Hide AdSafer Sleep Week is The Lullaby Trust’s national awareness campaign targeting anyone looking after a young baby.
It aims to raise awareness of sudden infant death syndrome (SIDS) and the simple advice that reduces the risk of it occurring.
Sadly, around three babies a week still die from SIDS and if all parents were aware of the safer sleep advice many lives could be saved.
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Hide AdThe theme for Safer Sleep Week is the safest place. During the campaign, the Lullaby Trust will show parents and carers the simplest way to create a safe sleep space for their baby that will help to protect their vulnerable airways and reduce the risk of SIDS and accidents.
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