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Police and ambulance crews attended the scene.

Emergency services were called after a motorcyclist ‘fell off their bike’ near Blackpool Pleasure Beach.

The incident occurred opposite the Boulevard Hotel on the Promenade at around 3pm.

Pictures from the scene show police closed the road in both directions while ambulance crews worked at the scene.

“Looks like a motorcyclist has come off their bike but no mention of any other vehicles,” a spokesman for Lancashire Police said.

Members of the public flagged down a passing ambulance following the incident.

North West Ambulance Service confirmed a man was taken to hospital.

They said he was “not seriously injured”.

The road was reopened at approximately 4pm.

Motorcyclist 'falls off bike' opposite Blackpool's Boulevard Hotel on Promenade