The simple thing you need to do TODAY to be in with a chance to win a £50 Beaverbrooks voucher

Today (Thursday, December 11), for one day only, Beaverbrooks will reward the first five festive visitors in each of its 57 stores who show off seasonal spirit by wearing a Christmas jumper, bringing mistletoe, or belting out a Christmas classic.

To take part, entrants must visit any participating Beaverbrooks store and say the following competition entry code to a member of the store team: “Merry Christmas, Beaverbrooks!”

The code word can be accompanied by festive gestures such as wearing a Christmas jumper or accessories, singing a Christmas song or bringing a festive item into the store.

The lucky winners will receive a Beaverbrooks gift card worth £50, which can be spent on jewellery, diamonds, or watches.

The one-day-only event, taking place on Christmas Jumper Day, is designed to bring a little extra magic to Blackpool this December, encouraging customers to support their local high street and experience the warm, personal service in the Blackpool Beaverbrooks store which the family-owned jeweller is known for.

Debbie Chadwick, Branch Manager at Beaverbrooks Blackpool, said: “We love seeing the high street come to life at Christmas, and this year we’re excited to do something that adds even more sparkle to the festive shopping experience.

“Our Christmas Cheer event is all about spreading joy, celebrating the little moments that make this time of year so wonderful – and maybe treating yourself or a loved one to something truly special along the way.

“We can’t wait to see how our customers bring the festive fun – whether that’s by wearing a Christmas jumper or singing a classic Christmas song for a chance to win a gift card worth £50!”

For more information about the Christmas Cheer event, visit: https://www.beaverbrooks.co.uk/christmas-cheer