Senior appointment at growing Fylde firm

Rob joins the firm from RBS where he spent five years, latterly as the quality and development director at Direct Mortgages and was responsible for the quality of advice and supervision across three sites in Birmingham, Norwich and Greenock with its 380 telephony mortgage advisers. Before his director role he was the bank’s regional quality and development manager in the north of England responsible for over 100 branch based mortgage advisers.

Prior to RBS he worked for Barclays Wealth for seven years in senior regulated leadership roles in Estate and Trusts, Corporate and Personal Financial Planning, Premier Relationship Banking and Mortgage businesses.

Preceding Barclays, Rob had been at Santander for 14 years in senior regulated roles within its Wealth, Financial Planning and Mortgages divisions.

Ian Hemingway, chief executive of Ludlow, said: “Rob fits perfectly into the business. He brings with him over 25 years’ experience in senior roles in the financial services sector, and it’s this knowledge that will prove important to Ludlow as the executive team looks to develop the business safely and efficiently.

“As the business grows in the coming months and years, we need a strong, dynamic but pragmatic executive team. This team will ensure the business stays true to its credo and its growth doesn’t detract from what is at the core of the firm and that’s looking after our clients.”

Rob added: “When I was approached late last year to join the firm, and having met the people who work here, this felt like too good an opportunity to miss out on - Ludlow has a great reputation in the financial services sector and its people are passionate about what it does.

“I’m looking forward to work alongside Ian and joining a business that will allow me to utilise my experience and skillset in a growing company that has the same values and mindset as my own.”