Record-breaking crowds flock to Lytham, St Annes and Kirkham as Fylde tourism hits all-time high
Fylde’s tourism sector is celebrating another milestone year as newly released STEAM figures confirm a record 3.31 million visitors in 2024 - boosting the local economy by £360 million and cementing the borough’s status as one of Lancashire’s leading destinations.
Fylde’s tourism industry is riding high after welcoming a record-breaking 3.31 million visitors in 2024, according to the latest Scarborough Tourism Economic Activity Monitor (STEAM) figures.
The new data shows a 3.8% rise in visitor numbers compared to 2023, underlining the borough’s growing reputation as a must-visit destination on the Lancashire coast.
The surge in visitors has delivered a substantial economic boost, generating £360 million for Fylde and accounting for 6.3% of Lancashire’s total tourism value.
Tourism remains one of the borough’s most important sectors, supporting more than 3,300 jobs across hospitality, attractions, retail and leisure.
Day trips proved particularly popular, with numbers increasing by 5.3% to reach 2.81 million. Fylde’s varied programme of events and its picturesque coastline continue to pull in crowds from across the region and beyond.
Highlights included the dazzling St Annes International Kite Festival, the much-loved Lytham 1940s Weekend, and the enchanting Fylde Ice Festival in Kirkham, each offering something unique for families and visitors of all ages.
One of the biggest success stories of the year was Lytham Festival, which once again drew huge audiences.
With performances from iconic acts such as Madness and Shania Twain, the event delivered five unforgettable nights of live music and contributed £9 million alone to the local economy.
Fylde’s events calendar has continued to evolve, with 2025 marking the launch of the inaugural Fylde Fest: In the Square – a new addition that brought vibrant entertainment and community spirit to the heart of the borough.
Looking ahead, plans are already in motion for an even stronger programme in 2026, ensuring Fylde builds on its momentum as a destination that offers memorable days out and quality breaks by the sea.
Councillor Jayne Nixon, Lead Member for Tourism, Leisure and Culture, said: “These outstanding figures show that Fylde continues to go from strength to strength as a destination.
“Our beautiful beaches, fantastic events and warm welcome keep visitors coming back year after year.
“We’re incredibly proud that tourism supports so many local jobs and businesses, contributing significantly to our local economy.”