The PM also visited Blackpool earlier in the year, making today’s visit the third this year.
During this latest visit he will hope the pledges to assist individuals onto the property ladder will please rebel MPs and voters who are facing fresh pressures from the cost-of-living crisis.
Speaking in Lancashire, Mr Johnson will commit to detail “reforms to help people cut costs in every area of household expenditure” over the coming weeks.
He will argue that £30 billion in housing benefit that currently goes towards rent could help people secure and pay for mortgages, according to the Times, which first reported the plan.
But the newspaper said his separate desire to give millions of tenants the ability to pay for housing association properties at discounts of up to 70% is likely to be limited to a series of pilots for now, without additional Government funding.
The plan could, however, differ from Margaret Thatcher’s original right to buy policy with a possible commitment to ensure every home bought under the scheme would be replaced to ensure the stock is not run down.
Shadow minister Jess Phillips was among those questioning how the housing benefits policy will work because individuals with more than £16,000 in savings and investments do not qualify for Universal Credit.
“It’s almost as if Boris Johnson doesn’t do much benefits casework,” the Labour MP quipped.
The challenge could be further highlighted if another petrol price hike on Thursday takes the average cost of a full tank for a 55-litre family car to more than £100 for the first time.