The highlights were revealed to an audience of hoteliers and other tourism businesses at the new £30m Conference & Exhibition Centre in the historic Winter Gardens.
Included in the programme were updates regarding new attractions, such as the world’s first Gruffalo & Friends Clubhouse on the Golden Mile; new businesses like a Marco Pierre White restaurant within a new Holiday Inn; and new events, for instance a royal celebration on Sunday, May 7 to mark the King’s Coronation, featuring a heritage tram parade and a Big Lunch outdoor picnic with live entertainment on the Tower Festival Headland.
Our photographer headed down to capture the scenes from the launch event, take a look below:
2. Blackpool Season Launch
Karl Henderson and Georgia Toomey from the Hole in Wand. Photo: Daniel Martino
3. Blackpool Season Launch
Linzi Warburton and Janet Atkins from Trinity Hospice and Brian House. Photo: Daniel Martino
4. Blackpool Season Launch
Martyn Green from The Blackpool Tower Dungeon. Photo: Daniel Martino
5. Blackpool Season Launch
Peter Rabbit at the Blackpool Conference & Exhibition Centre Photo: Daniel Martino
