Asda Christmas gift appeal will benefit Fylde Coast Women’s Aid

One will support the local food bank and the second will spread some festive cheer to people in need with a gift.

Customers visiting the store on Back Cop Lane in Fleetwood are also being asked to drop off a new, unwrapped gift which will be given to a local resident who needs it.

They are collecting for Fylde Coast Women’s Aid this year, as the number of people using the service has risen this year.

Recommended items for donation include: toys and gift sets for boys and girls under 18, chocolates, hats and scarves, pyjamas,stationery, puzzles and books.

There is also a trolley located at the front of the store near the community board for the collection.

Layla added: “We are also calling on kind-hearted people in the local community to help spread a little seasonal cheer by donating gifts to our Christmas Gift Appeal.’

“It’s a privilege to bring some Christmas joy to the people in our community who deserve it most at this special time of the year.”

For the food donations, the store has a ‘Fight Hunger Create Change’ collection point at the front of the store, where food donations will be gladly accepted and will go to Fleetwood Food Bank.

Fleetwood Food Bank has confirmed they are particularly in need of donations of cereal.

Throughout July, generous Asda customers across the UK donated more than 230,000 meals to their local food banks to support the most vulnerable in the community, responding to an increase in demand for emergency food parcels.

As part of its ‘Fight Hunger Create Change’ programme, Asda is donating more than £20 million over three years to the Trussell Trust and Fareshare, to create a long term positive change to poverty in the UK.

The programme will enable the charities to develop their infrastructure and services so they can collect, transport and store fresh food in food banks.

By the end of the programme, 500,000 vulnerable people will have access to fresh food every week.

The programme also aims to tackle the root causes of poverty, providing one million vulnerable individuals with the food and support to help them out of the situation they are in.

The donation will fund the provision of vital user support services such as debt counselling and benefits advice.