New crystal and witches apothecary becomes so popular it makes leap from TikTok shop to Lytham Road, Blackpool

Vicky Winstanley has taken her online business from her home to a new store on Lytham Road.

Dark Therapy is a crystal and witches apocathery, which fully embraces witchcraft.

The business is run by Vicky Winstanley and Gavin Gourves, two directors who have been partners for the last six years.

Mrs Winstanley said: “We started selling crystals on TikTok about two years ago, and since then, it has become quite popular. However, it has become too big of a beast of an operation to run from home, so we started to have to look for a shop that was suitable for our business.

“It was quite a feat for us to find something suitable in Blackpool; it did take some time, but then we found this lovely place on Lytham Road.”

The venue on Lytham Road used to be a gin bar called Lateo, but it has now become the Dark Therapy shop.

The business sells everything from incense to sage and clothing.

Mrs Winstanley said: “Dark Therapy is a crystal and witches apothecary; we sell crystals and witches herbs, sage, incense and lots of different things for people to start themselves on their witchcraft journey. We also do many other quirky bits and pieces along the way, such as clothing and homeware items.

“We are a little bit different from other shops that you might see around the place. We walk on the lighter side of witchcraft and take it with a lot more fun and a lot more wholesomeness. I am a practising witch. It is a way of life, but it is more fun, and I want to share my knowledge with other people so they can have fun as well.”

The products that have been very popular include the little ghosts in bell jars, each ghost inside being different so people can collect them, magic wands, and knee-high socks.

The opening times are, 10am - 5pm Tuesday to Friday and 10am till 6pm Saturday,

Mr Winstanley described witchcraft as “empowering yourself and getting to know yourself more, exploring what you can achieve and what you can do with your life, and opening yourself up to new experiences.”

Mrs Winstanely said he favourite items at the shop were the crystals, and they had one called an Orthoceras Fossil Tower, a fossilised sea creature over 4000 years old. Mrs Winstanley hopes to host some Halloween activities, but nothing is set in stone yet.

Welcoming customers to the shop, which is open 9am to 5.30pm, Vicky said: “"Welcome to Dark Therapy - The Twisted Retail Experiance. We love all things weird, wonderful, geeky, the strange and unusual and you will find all that here, and more. We are a crystal shop, witches apocothary, with also a range of cosplay items, clothing, homeware, and more. Why not visit our new shop on Lytham Road in Blackpool or find us on social media @darktherapyshop."