Hair's to future thanks to Emma's formula find

Emma Procter would brush her hair and be filled with dismay when she noticed more and more hair falling out.
Emma Procter has launched a social media challenge to help improve peoples hairEmma Procter has launched a social media challenge to help improve peoples hair
Emma Procter has launched a social media challenge to help improve peoples hair

Emma, 36, says as she lost more hair, it dented her confidence and made her feel self conscious about going out and socialising.

Emma, who lives in Freckleton, with partner Chris and has a son James, 18, explains: “A few years ago, I was diagnosed with a condition called Ehlers-Danlos syndrome.

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“It is a rare and genetic condition and I was diagnosed after suffering a tendon tear and going to the doctors.

“I had tests and after a while, they discovered I had it and was told it was untreatable. It is caused by a faulty gene and affects the collagen in the body and it causes muscle tears and joint dislocation.

“Ehler-Danlos syndrome is a degenerative condition and many people are mis-diagnosed.

People who have Ehlers-Danlos syndrome also suffer from thin, weak hair and bad hair growth and this began to affect me.

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“It is disturbing to see your hair thinning. You try to carry on as normal working, socialising and enjoying family time but you are always self-conscious about your hair.

“It knocked my confidence and I started looking for something to help grow my hair.”

Emma also suffers from digestive issues so needed to find a solution that was also dairy free.

After researching various solutions to hair loss and working in a hair clinic as a consultant, Emma realised there were many people experiencing similar problems and looking for a remedy.

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Emma, who is a scientist and specialised in chemistry at Edge Hill University, says: “I was looking for something that would be OK for my stomach but there wasn’t really anything.

“During my research, I was extremely disturbed to find that a lot of the hair growth products on the market used a marine complex or collagen from marine animals, one of the popular ones being shark cartilage.

“As I couldn’t find anything appropriate, as a scientist, I decided to research and create my own solution.”

Emma began researching hair loss and the different vitamins, minerals and nutrients that help with hair growth.

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She also looked at getting the right level of ingredients and researched which ones worked best together.

She found many offerings already on the market were not suitable for vegans or those with dietary issues such as dairy and wheat intolerance so made it her mission to make sure her product tackled this.

Emma found a possible link between a hormone called Dihydrotestosterone (DHT) and hair loss. She discovered a sensitivity to this hormone may cause miniaturisation of the hair follicles.

Emma found that sensitivity is hereditary and may increase with age.

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This finding was the catalyst for her creating the unique blend “Lustalox”, which includes ingredients which have been reported to inhibit the formation of Dihydrotestosterone.

Emma’s research found other drugs containing treatments that addressed this issue generally came with some nasty side effects or were only suitable for men.

Emma says: “It took me about a year to come up with Lustalox and it is different from anything else on the market. I have used it on myself with success and my hair is thicker and grows so much faster. As it worked so well on me, I decided to share it with others. I did some product trials and have now put it on the market.” Emma founded My Hair Secret, which she runs from her home. Although it is early days, she says she has had some great feedback.

Emma says: “As a consultant, I have encountered people with a variety of hair issues and it is amazing and concerning to see the lengths some people go to to hide their hair problems before they come for help.”

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My Hair Secrets hair growth formula is 100 per cent drug free, suitable for both men and women and is the only product on the market to contain the unique Lustalox blend.

Emma has also included the ingredients and quantities she found to be most effective at helping maintain healthy hair growth of biotin, zinc, selenium and copper.

Emma says: “I am running the My Hair Secret Challenge which is 90 days to longer, stronger, healthier hair which is abbreviated to MHSCHALLENGE for social media with special T-shirts.

“People can share their journey on social media by taking a photo of themselves in the T-shirt and measure where their hair is up to before they start taking the supplements.

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“They then post it to social media with #MHSchallenge and the hair goal they want to achieve on a hair chart. Ten per cent of all proceeds will go to alopecia and Ehlers-Danlos syndrome charities.

“It is a great way to motivate yourself to look after your hair and raise money for worthy charities.

“I am so confident in my product, I have cut my hair short so I can do a time lapse video over 90 days to show how quickly hair can grow with the formula.”

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