Fylde coast shopping outlet finds Affinity for its new name

A Lancashire shopping village is set for a change of name.

Sunday, 27th May 2018, 8:35 am
Freeport Fleetwood

Freeport Fleetwood will now come under the banner of Affinity, after its owners moved to rebrand its three shopping centres.

Its new start comes in the week that Marks and Spencers announced the closure of its store at the site, as part of a programme to cut 100 of its stores nationally.

The Fleetwood site was bought by Global Mutual Ltd last year along with Freeports in Stoke and Bideford and now the owner is evaluating options for growth and development.

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The new branding for the shopping outlet in Fleetwood

Affinity Lancashire centre manager, Amanda Daniels said: “The whole team at Freeport Fleetwood is excited to reveal to all our customers the new look and name for the centre.

“It’s sure to be an exciting launch weekend with fun for all the family.

“We are sorry to hear of the closure of our M&S Outlet store, but are pleased to hear that dedicated staff will be relocated to nearby stores. It will remain open until July and will continue to be a part of our relaunch plans this weekend. We are focusing on the future and looking forward to welcoming new tenants.”

The renaming is being celebrated with a series of events for families at Fleetwood including a community art project, craft workshops, treasure trail with prizes and Radio Wave.

Nicky Lovell at Global Mutual said: “Ours is a simple philosophy – by creating spaces that make our retailers and customers happy, we also create commercially vibrant environments – where people want to spend both money and time.

“As the Affinity name suggests, the essence of our new brand is ‘connection and closeness’. We aim to forge relationships with our customers and partners that are based on understanding.”