Fylde coast pair launch pasteless wallpaper business

Commercial interior design consultant Beverley Wood of BWD Ltd and wallcovering specialist Mark Forrest of Dynasty Wallcoverings Ltd have launched No Paste Wallpaper in St Annes and have set their sights on becoming market leaders, following support from Boost; Lancashire’s Business Growth Hub.

The pair, who knew each other through their business networks, are promoting the product and are firstly targeting the commercial sector – particularly where there is a need for frequent changes of backgrounds, such as within retail space, to promote seasonal trends or exhibition stand backdrops.

Their product eliminates the need for wallpaper adhesive. It can be applied directly to walls or panels which have been sprayed with water and is completely PVC free.

They are pitching the product as a cost-effective alternative to Foamex or vinyl backdrops.

Eventually they will target the consumer market, with the product being ideal for feature walls in a child’s bedroom, which could be changed frequently and easily as the child’s tastes change.

Beverley and Mark are in conversation with the next generation of designers and illustrators, and are keen to bring fresh talent on board. Over time they will also set up a customer service team and plan to take on up to five new members of staff over the next three years.

The company has been supported by Boost’s Growth Support Programme, which helps entrepreneurs develop business plans and grow their enterprises.

Boost is led by the Lancashire Local Enterprise Partnership and Lancashire County Council, and supported by funding from the European Regional Development Fund.

Beverley said: “It is really exciting to be bringing this to the wall coverings market.

“The support we have received through the Boost workshops has helped to plan our business strategy. We are both running successful companies and have a great deal of business experience and knowledge however, the Boost programme was a good opportunity to refocus our attention.

“The networking opportunities through the workshops have also been really valuable.”