Former Blackpool Pleasure Beach radio presenter Jordan North to feature in UNICEF Soccer Aid
Former Blackpool Pleasure Beach Radio Presenter Jordan North to Feature in Soccer Aid
Jordan North, Capital Breakfast host and former part-time radio presenter at Blackpool Pleasure Beach, is gearing up for this year’s UNICEF Soccer Aid match on Sunday, May 31, 2026. Known for his quick wit and relatable charm, North has taken a unique approach to promote his involvement, even joking about being absent from official advertising.
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On air, North revealed to co-hosts Chris Stark and Sian Welby that he isn’t featured on any Soccer Aid billboards or promotional materials, including his own Capital station. The hosts took matters into their own hands, arranging a playful photoshoot to showcase Jordan ahead of the charity match.
“We’re like, why isn’t he on the front of every billboard?” Sian Welby said during the show. Chris Stark added: “You go about your business in a quiet, dignified way… if we want you to be a bigger face of Soccer Aid, you’ve got to get seen.” North laughed off the attention, describing the photoshoot as “the funniest thing ever,” while Stark admitted he didn’t stick around for the full session.
Jordan North’s participation continues a long-running tradition of celebrities and sports stars coming together to raise funds for UNICEF, supporting children worldwide through football. Fans can look forward to seeing North on the pitch in what promises to be an entertaining and star-studded charity event.
Listen to Capital Breakfast with Jordan North, Chris Stark and Sian Welby weekdays from 6am – 10am across the UK and on Global Player