Transformative plans to renovate Blackpool's North Pier revealed after iconic landmark bought in £10m deal
"North Pier is a piece of living history, and it is a privilege to take on its care.”
Blackpool's oldest and most iconic pier has entered a new chapter after being bought out by Okken Ltd as part of a £10 million investment programme.
Amid promises to refurbish, renovate and restore North Pier to its former glory, the new ownership has outlined a clear vision to sensitively restore the pier's historic fabric while introducing a series of enhancements designed to secure its future as one of the resort's leading attractions.
Planned works include a comprehensive refurbishment of the structure, an enhanced and upgraded theatre, new media and event spaces, and a striking new bar at the pier's entrance, to be delivered under recently granted planning permission.
Further phases of investment and development are expected to be announced in the coming months.
Living history
"North Pier is a piece of living history, and it is a privilege to take on its care," said Paul Cooper of Okken Ltd. "We want to thank the whole team for everything they have done over the past 15 year, many of them joining us on the piers next exciting chapter, and we are building on the strong foundation they have created.
“Our commitment is simple: to invest, to restore, and to bring this wonderful pier back to its very best, while adding the kind of experiences that will make it a destination for generations to come. We see ourselves as guardians of this landmark. Visitors, tenants, suppliers and the wider community can be assured of a seamless transition.
"The management team here has a deep understanding of the pier and a real passion for it. We're delighted they will continue to lead day-to-day operations as we begin this exciting next phase together.”
The new owners paid tribute to the Sedgwick family, who have been custodians of North Pier for the past 15 years, welcoming millions of visitors while protecting its unique heritage and character. They expressed gratitude at inheriting the landmark and said they were optimistic about its future position as a premier attraction within Blackpool.
The existing management team will remain in place, with business continuing as usual throughout the remainder of 2026.
All planned events, entertainment programmes and visitor experiences will go ahead as scheduled while the investment programme progresses.