New research reveals Blackpool as 5th-most affordable place to buy a house in the UK
“Areas like Blackpool are playing an important role in keeping homeownership within reach for buyers.”
Blackpool has been identified as one of the UK’s most affordable places to buy a home, according to new research.
Off the back of a new study by conveyancing solicitors Bird & Co., key data points were analysed to produce average house price-to-earnings ratios using Office for National Statistics data from the past five years.
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This has enabled direct comparison between local authorities across England and Wales to assess where homeownership is more attainable, with the research ranking areas based on how closely property prices align with typical incomes, with lower ratios indicating greater affordability.
Blackpool was placed 5th nationally, with an average house price of £131,900 and typical annual earnings of £30,422. This results in a house price-to-earnings ratio of 4.36, suggesting that, relative to income, homes in the town are more accessible than in many other parts of the country.


Partner at Bird & Co, Daniel Chard, said: “The findings highlight that areas like Blackpool are playing an important role in keeping homeownership within reach for buyers. Where house prices are more closely aligned with local earnings, it can create more realistic opportunities for those looking to step onto the property ladder or make a move.
“At the same time, while affordability ratios provide a useful overview, buyers should always consider their individual circumstances and seek appropriate advice when navigating the purchasing process. Understanding the full costs involved, including legal fees and mortgage commitments, is an important step in making informed decisions.”
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The findings reflect wider regional differences in affordability, with many of the most accessible areas concentrated in the North of England and Wales, where property values have remained lower in relation to earnings.
In contrast, parts of London and the South East continue to present significant barriers to buyers, with house prices in some locations exceeding 30 times the average annual salary. Overall, the data highlights the extent to which location continues to shape access to the property market across the UK.
