Blackpool Tower operator Merlin Entertainments shares fall after poor figures

Blackpool Tower operator Merlin Entertainments saw its shares plunge by a fifth as peak summer trading woes after UK terror attacks took the shine off a worldwide Peppa Pig deal.

Wednesday, 18th October 2017, 1:02 pm
Updated Tuesday, 12th December 2017, 10:40 am
Blackpool Tower

Its latest trading figures confirmed a “difficult” summer for the company’s London attractions and UK theme parks after a spate of terrorist attacks, which saw group like-for-like revenue edge up 0.3 per cent in the 40 weeks to October 7. Poor late summer weather across Europe and Florida was also blamed.

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Merlin has struck an agreement with Entertainment One - which owns the rights to Peppa Pig to develop new attractions and themed accommodation outside the UK based on the pre-school favourite.

Figures showed like-for-like revenues fell 2.1 per cent across its theme parks in the 40 weeks so far of its financial year, although Legoland parks notched up growth of 3.4 per cent.