Blackpool Pleasure Beach announces its prices for 2026: here's what's new

The ever popular Pleasure Beach Resort in Blackpool is due to open in the coming months, following its annual Winter break.

For the second year in a row, Nickelodeon Land will open especially early - being open to the public throughout the February Half Term (Saturday, Febraury 14-Sunday, February 22) - whilst the full theme park will open from Saturday, March 7.

Ahead of the new season, Pleasure Beach Resort has revealed its new prices and deals so take a look at all of the changes below...

What’s new for 2026?

• On-the-day ticket prices will increase from £50 to £60.
• The Pleasure Beach has however introduced a 2 for 1 offer on on-the-day tickets on Fridays and Sundays - so visitors can secure two tickets for £60 every Friday and Sunday
• Pleasure Beach has also brought back the cheaper afternoon tickets, which means visitors can get two on-the-day tickets for £60 any day of the week if they arrive in the afternoon
• T&Cs apply and the exact time the discount unlocks depends on the opening times of that particular day, but for example on a day the resort close at 6pm, the discount is available for anyone who arrives from 2pm onwards.
• Advance ticket prices have dropped from £35 to £30 between March 7-March 29.
• Outside of this period, advance ticket prices have either frozen at £35 or dropped, for example tickets in September and October are now £32 but you can see the various prices by scrolling through the dates on this page.
• Pleasure Beach has also introduced return visits for £25 - so anyone who visits at any point in 2026 can return at any point during the year for £25.
• The non rider tickets will drop form £25 to £20, although it no longer comes with a £5 food/drink voucher.
• The non-rider eTicket is also dropped to £15 during February Half Term

What has the Pleasure Beach said about its new prices?

A spokesperson from Pleasure Beach Resort said: “The vast majority of our guests pre-book their tickets in advance to secure our biggest discounts. Our industry has been hit hard by rising costs which has included increases in terms of supplier costs, materials and wages. Like so many other organisations, these rises have meant that we’ve needed to increase our on-the-day price for the first time in three years.

“However, by doing so we have been able to protect the cost of our advance tickets and have actually been able to make further reductions, such as offering weekends in March for £30, midweek tickets throughout the season for £32, and two-for-one tickets on Fridays and Sundays.

“In short, an increase to the on-the-day price has allowed us to balance rising costs and offer much better savings on tickets booked in advance, which reflects how most people visit us.”