Blackpool jobs at Promenade mini-golf business amongst 72 saved amid administration buy-out
‘We are delighted to have been able to facilitate the sale of this unique business.’
A mini-golf and themed drinks emporium brand with a well-known site in Blackpool has been bought out, with 72 jobs saved.
The Potions Cauldron Ltd operated ten sites, including one in Blackpool, across the North of England and Scotland trading as The Potions Cauldron, Hole In Wand, The Potions Academy, and The Potions Express. The York-based company offered potion-making experiences, mini golf, and drinks retail alongside a growing range of licensed drinks products.
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The business was acquired in a pre-pack deal facilitated by the financial and real estate advisory group BTG after a number of years of rising costs amidst challenging trading conditions, which left the business in a distressed position. This led to the directors approaching BTG's restructuring team for advice.
The sale of the business, encompassing its operational assets and trading locations in England, was completed on 10 April 2026 following the appointment of joint administrators and licensed insolvency practitioners Asher Miller and Stephen Katz, partners from BTG's London office, on the same day.
Following a broad accelerated marketing exercise, it was determined that a prepacked administration sale would maximise value while saving the business and as many jobs as possible, with the strategy and eventual sale to the highest bidder supported by the company's primary secured creditor.
The successful purchaser is York-based The Potions Group Ltd, a connected company. The sale includes the business and its sites in York, Leeds, Chester, Blackpool and Seaham; however, the former store in Edinburgh has closed with its four employees being made redundant.
‘We wish the business every success’
Asher Miller, restructuring partner at BTG, said: "We are delighted to have been able to facilitate the pre-packaged sale of this unique business to maintain continuity of service to its customers and save 72 jobs across the sites that have been acquired.
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“Trading conditions for retailers, hospitality businesses and the leisure industry have been incredibly difficult as low spending and demand from customers is compounded by rising employment costs alongside rises in energy costs and business rates.
"The sale achieved means that service can continue for customers in the majority of locations without disruption and as many jobs as possible have been preserved. We wish the business every success for the future."