The team from Viva Blackpool were there to add some razzmatazz. Nicola Stott, business development manager there, said: We have had a very productive day, lots of interested people asking about our shows and events.
People are here for a reason its all bout enhancing the visitor experience for their guests.
The mood was upbeat with many exhibitors looking forward to the coming summer season saying that with the new hotels, the building of the conference centre at the Winter Gardens plus the ICON ride at the Pleasure Beach and the Marvel Superhero exhibition at Madame Tussauds, the resort was on the up.
Claire Smith, president of Stay Blackpool, said they were delighted to have him at their exhibition and that it was time to get behind the project.
She said: It is fantastic to have him here to tell all the businesses in Blackpool about this project which could very well be a game changer for the town.
People are often a little bit cynical about big projects in Blackpool but hopefully when they see and hear the presentation that will change and the town will get behind the scheme and people will start talking about it to guests.
The mood at the show this year is very positive, there is a lot going on and a lot to look forward to.
The Red Arrows might not be coming but we have the Breitling air display team and we are still riding high on the ICON at the Pleasure Beach.
Pictured are Claire Smith, Paul Ward and Shirley Hunt from Stay Blackpool.
Roman Tujeshyn from Brothers Drinks was among the many companies which supply services to Blackpool's hoteliers
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Guest of honour was Norbert Reichart mastermind behind the 300m Blackpool Central visitor attraction scheme which aims to bring the country's first flying theatre to Blackpool in a Chariots of the Gods themed complex on the Central car park site
Kevin Smith, Gareth Thomas and Pauline Lai from The Wok Inn and Mandarin restaurant were having fun at the show
The show aims to be a one stop shop for anyone involved in the hospitality business.
Blackpool ghost walk leader and author Stephen Mercer, said the show had been busy.
He said: Everyone is really up beat this year. They are looking forward to the season. Blackpool is improving, what is coming up it phenomenal and people are starting to get behind Blackpool now.