Blackpool film team's video marketing success

Brilliant Trees Media has completed a series of national testimonial films commissioned by the Federation of Small Businesses whose HQ is also on the Fylde coast.

The Whitehills firm has also finished a TV advertising campaign for Cumbrian Coach and Bus company Reays, and a series of car product videos featuring BMW and MINI for North West based motor group Lloyd Motors.

The FSB films feature member stories from up and down the country and are part of the organisationʼs new rebrand and marketing strategy which is now well under way.

Fiona Smith Head of Marketing at FSB said: “We see video marketing as a vital part of our marketing strategy and a brilliantly effective tool for communicating with both our existing and potential members.

“These videos illustrate perfectly, the many different ways and reasons why being part of FSB can be so valuable.

“We are delighted with the outcome of the films and cannot wait to see them released.

“We chose Brilliant Trees Media to undertake this commission as we knew they had the right pedigree, and they are also members of FSB so understand how we can help their business. They have a very strong combination of both technical and and editorial skills, and this shows in their work”.

Brilliant Trees Media has a background in programme making for both the BBC and ITV, including the creation of ad-funded series for ITV 4, with contributors Story Homes and ad-funded by Travis Perkins.

The team have won Two Royal Television Society awards for their work on an Eddie Stobart Documentary Series and Cumbriaʼs Atomic Pioneers which was presented by Stuart Maconie and formed part of the BBCs History of the World Series.

Susanna Boccaccio, creative director of Brilliant Trees, said: “These are very exciting times, video marketing is really exploding as brands are beginning to see the potential value it can bring.

“Our experience in programme making and TV advertising is really coming into its own as more businesses and marketers want to take advantage of these trends.”