Blackpool FC unveil new home kit for 2026/27 campaign with help from supporters and town's businesses
The new home shirt celebrates not only the Club’s iconic tangerine identity but also the deep connection between the Seasiders and the local community ahead of the club’s 125th year at Bloomfield Road.
Blackpool Football Club has unveiled the new home shirt for the 2026/27 campaign.
The new home shirt celebrates not only the Club’s iconic tangerine identity but also the deep connection between the Seasiders and the local community ahead of the club’s 125th year at Bloomfield Road.
All the latest news and top stories from across Blackpool and the Fylde coast directly to your phone.
Never miss a thing. Click here to join
Revealed through a video featuring local businesses and supporters, the kit campaign showcases how Blackpool FC is part of everyday life across the town.
From engineers at Blackpool Pleasure Beach, cabin crew at Blackpool Tower, ice cream artists at Notarianni’s Ices to C Cabs drivers, the film highlights the people who carry tangerine pride with them throughout the week, demonstrating the special bond between club and community extends far beyond matchdays.
Luca Vettese, Notarianni’s owner and Blackpool fan, said: “To be involved in the kit reveal video was amazing, not just as a local business owner, but as a fan of the club and a season ticket holder. I love collecting retro kits, so to be involved in a kit reveal video was a real full-circle moment.
“We are the people who go and watch the team on a Saturday and buy the kit, so to be involved in revealing the new home shirt was a really nice touch by the club.
“People come and get an ice cream from us before heading to the game, so to reference that matchday routine is brilliant.”
Lloyd Paterson, Blackpool fan and Pleasure Beach employee, said: “It’s been a great day. It’s been so exciting to be a part of this. As a Blackpool fan, I know how much the club means to the community and to me personally. The idea of having real fans and real workers from the town involved is such a brilliant idea; it’s quite inspirational.”
Sponsored once again by Principal Home Shirt Sponsor TreadTracker, with their new freshly designed logo sitting prominently on the front, the shirt features sublimated sleeves, which combine our famous colours of tangerine and white.
Crafted and manufactured by official kit partner Puma, the RE-FIBRE material kit is made up of at least 95% of recycled textile waste and other used materials made of polyester while the DRYCELL performance technology wicks moisture from the body.
The new home shirt will be on pre-sale from Tuesday, June 16.