Blackpool agency wins pet food role

Scumbles was developed by Aneisha Soobroyen and husband Jack, who both worked in the pet industry and saw a gap for a values-driven company putting cats and dogs first.

After concerns about their pets’ smelly poo, they decided the blame did not lie with their pets, but with the food.

Thus the new brand contains no additives and a pro-biotic to calm tummies. They will also be giving 10 per cent of the profits to pet charities. Catapult PR will be telling their story in a variety of fun and fabulous ways, using its experience of promoting human nutrition brands, as well as its pet PR know-how.

Managing director, Jane Hunt, pictured, said: “We just love everything about the Scrumbles brand, from its fun nature, to its focus on providing pets with the best start, middle and end in life and its emphasis on corporate social responsibility.”