Skaters showcased their skills on the free-to-use ice skating rink to the delight of smiling crowds, who braved the chilly weather.
With the skating rink as its centrepiece, the Winter Wonderland village also includes festive light installations and projection shows, themed log cabins, artificial snowfalls, Christmas trees, Christmas tram rides and loads more.
Check out our pictures from the festive event ...
1. Christmas By The Sea
Strictly Come Dancing professional dancers Neil Jones and Katya Jones officially launch Christmas By The Sea on Blackpool's Promenade. Photo: Kelvin Stuttard
2. Christmas By The Sea
Strictly Come Dancing professional dancers Neil Jones and Katya Jones officially launch Christmas By The Sea on Blackpool's Promenade. Photo: Kelvin Stuttard
3. Christmas By The Sea
Strictly Come Dancing professional dancers Neil Jones and Katya Jones officially launch Christmas By The Sea on Blackpool's Promenade. Photo: Kelvin Stuttard
4. Christmas By The Sea
Strictly Come Dancing professional dancers Neil Jones and Katya Jones officially launch Christmas By The Sea on Blackpool's Promenade. Photo: Kelvin Stuttard
5. Christmas By The Sea
The launch of Christmas By The Sea in Blackpool Photo: Kelvin Stuttard
6. Christmas By The Sea
Young skater Amelia Kislitsyn, who performed short excerpts from Peter Pan's A Magical Adventure On Ice and Hairspray at the Christmas By The Sea launch in Blackpool. Photo: Kelvin Stuttard