As the new Premier Inn begins to take shape, we take a look back into the picture archives at the former Yates's building compared to how it's looking now.
1. New £7.1m Blackpool hotel set for festive opening
The building was destroyed in a fire in the early hours of Valentine's Day in 2009. Photo: Darren Nelson
2. New £7.1m Blackpool hotel set for festive opening
Around 100 firefighters spent the night battling the blaze at the century-old building opposite North Pier
3. New £7.1m Blackpool hotel set for festive opening
The inferno is estimated to have cost £20 million
4. New £7.1m Blackpool hotel set for festive opening
The site was empty and dormant for years, leaving a gaping hole on the corner of Talbot Road and Clifton Street.
5. New £7.1m Blackpool hotel set for festive opening
In 2012, a TGI Fridays eatery and Asian restaurant Cosmo was proposed alongside a Tesco before those plans fell through
6. New £7.1m Blackpool hotel set for festive opening
Planning permission was secured in 2015 for a six storey building and in 2018 Barnfield Construction started on the 150-bedroom Premier Inn